Case Study: Abel & Cole achieves 120% higher response rates with Herdify

Abel & Cole - Customer Case Study

Abel & Cole, an established sustainable food retailer, sought to better leverage its loyal customer communities to engage new customers and improve the effectiveness of its door drop marketing campaigns. They partnered with the vendor Herdify to utilize its community targeting service, aiming to focus their efforts in areas where their brand was already being discussed.

Herdify's solution involved combining its community scoring data with Abel & Cole's existing door drop partner, Whistl, to identify and target specific postcode sectors. The results were significant, with response rates in areas with detected Abel & Cole communities being 120% higher than in areas without. The campaign's forecasted ROI of 13% was so successful that it covered Herdify's cost for an entire year after just one campaign.

Abel & Cole

Jessica Barham

Senior Marketing Manager