Case Study: Native Teams achieves a more human, unified global brand with Heraldist & Wondermarks

Native Teams refreshes global brand with Heraldist & Wondermarks across 85+ countries

Native Teams, a global platform for managing international payroll and remote teams, faced a challenge where its brand identity felt overly technical and failed to reflect its people-first mission. They partnered with the brand consultancy Heraldist & Wondermarks to develop a refreshed brand that was more emotional, clear, and visually unified to better represent their services in a competitive market.

Heraldist & Wondermarks developed a comprehensive new brand identity strategy built around the core idea of "Work payments made simple. Teams made happy." The solution included a new logo, an energizing color palette featuring sizzling red, a refreshed tone of voice, and updated photography guidelines. This rebrand was rolled out across all channels, resulting in a stronger emotional connection with users, a unified brand experience, and an identity that finally matched the quality of their product, which is trusted by over 3,000 companies in 85+ countries.

Native Teams