Case Study: Envipco drives market share growth with Heraldist & Wondermarks

Envipco reaches 35% market share with Heraldist & Wondermarks

Envipco, a global manufacturer of reverse vending machines (RVMs), faced the challenge of entering the Romanian market following the introduction of a Deposit Return System (DRS) law. They needed to compete against a dominant market leader and convince small to medium-sized retailers that automated recycling was a valuable opportunity, not just a compliance obstacle. The brand consultancy Heraldist & Wondermarks was engaged to help position Envipco as a trusted local partner and educator.

Heraldist & Wondermarks developed a messaging strategy focused on the pragmatic needs of entrepreneurs, transforming the DRS challenge into a clear financial opportunity. This consistent, long-term communication across digital, PR, and event channels built significant awareness and generated sales leads. As a result, Envipco surpassed its initial target and achieved a 35% market share by September 2025, effectively establishing itself as a major player.

Envipco