Case Study: South Dakota Department of Health achieves greater awareness and peace of mind with HenkinSchultz's Healthy Brain Initiative campaign

South Dakota Department of Health boosts brain health awareness with HenkinSchultz

The South Dakota Department of Health faced the challenge of launching a statewide awareness campaign for Alzheimer's and dementia. Their goal was to compassionately reach affected individuals and caregivers, destigmatize the topic, and instill hope. The vendor HenkinSchultz was tasked with creating this multi-media campaign.

HenkinSchultz developed the "Head Forward" strategy, which centered on the message that no one has to face the journey alone. Their solution was a comprehensive toolkit including a dedicated website (HeadForward.SD.gov), video, TV and radio spots, social media, and collateral materials. The statewide campaign successfully increased awareness and provided valuable peace of mind by giving the public trusted resources. HenkinSchultz's work led to greater public awareness of brain health across South Dakota.

South Dakota Department of Health