Case Study: Sheridan College boosts enrollment and leads with HenkinSchultz

Sheridan College boosts qualified leads 3x with HenkinSchultz

HenkinSchultz partnered with Sheridan College to address the challenge of growing interest and increasing full-time enrollment by 4% while revitalizing the campus's brand presence to appeal to both in-state and out-of-state students.

The solution implemented by HenkinSchultz was a multi-phase, full-funnel enrollment campaign featuring over 40 assets across social media, programmatic display, Google search, digital radio, and OTT video. By creating personalized student journeys segmented by demographics and optimizing based on performance data, HenkinSchultz not only exceeded the enrollment target but also achieved a 3x increase in qualified leads from paid media and a higher perception of brand quality.

Sheridan College