Case Study: UCLA Herb Alpert School of Music builds a vibrant Music Industry brand with HelpGood

UCLA Herb Alpert School of Music builds a new brand in 3 days with HelpGood

The UCLA Herb Alpert School of Music needed to build a modern and enticing brand identity for its new Music Industry program that reflected its inclusive values and blend of education and practical experience, all while adhering to UCLA's brand guidelines. They engaged the vendor HelpGood for a comprehensive solution including brand design, visual identity, photography, and videography.

HelpGood developed a brand identity centered on the theme of transformation, synthesizing input from faculty, students, and board members. The solution included a robust brand book, key messaging, and a library of original photography and videography. The resulting brand video went on to win both Silver and Bronze Telly Awards, providing the program with cohesive and vibrant tools for all future brand expressions.

UCLA Herb Alpert School of Music