Case Study: Mission: JOY inspires global joy awareness with HelpGood

Mission: JOY reaches 377M social impressions with HelpGood

Mission: JOY, a feature-length documentary about the Dalai Lama and Archbishop Desmond Tutu, faced the challenge of promoting its message of joy during the pandemic and reaching 100 million people with its positive messaging. They engaged the vendor HelpGood to manage their social media presence and build excitement for a major global watch event.

HelpGood implemented a comprehensive paid and organic social media strategy primarily on Facebook, creating inspirational content and managing a large-scale influencer campaign with over 70 celebrity co-hosts. The solution resulted in 377 million social media impressions, 43.5 million video views, and 14.9 million total engagements, successfully promoting the film's global event and exceeding their outreach goals.

Mission: JOY