Case Study: Housing Works Healthcare achieves 1,000+ new patients and 4x email growth with HelpGood

Housing Works Healthcare drives 1000+ new patients and 4x email growth with HelpGood

Housing Works Healthcare, a nonprofit providing services to New Yorkers living with or at risk of HIV/AIDS, faced the challenge of raising awareness for its health services, with a focus on PrEP and HIV testing. They partnered with the vendor HelpGood for a patient growth campaign utilizing social media strategy, influencer marketing, and paid media management.

HelpGood implemented a solution using targeted paid social media ads, campaigns on dating apps like Grindr, and influencer engagements to reach local audiences. This strategy successfully drove over 1,000 new patients to their health clinics, even during COVID lockdowns, and resulted in a 4x growth of their healthcare email list. HelpGood's work supported Housing Works' mission to provide judgment-free care to the queer community of NYC.

Housing Works Healthcare