Case Study: Bike New York sells out the TD Five Boro Bike Tour with HelpGood

Bike New York sells out the TD Five Boro Bike Tour two years in a row with HelpGood

Bike New York, NYC's largest biking nonprofit, faced the challenge of re-launching and selling out its major TD Five Boro Bike Tour after a two-year pandemic pause. The vendor HelpGood was tasked with breathing new life into the event and recruiting a new generation of riders amidst the city's ongoing recovery from Covid lockdowns.

HelpGood implemented an integrated campaign strategy that capitalized on a pandemic boom in cycling and targeted both new and veteran riders. The solution included a massive city-wide outdoor campaign and a highly-targeted paid social campaign featuring influential cyclists. This approach by HelpGood resulted in the event selling out for two consecutive years, achieving over 20 million out-of-home impressions and 32,000 registrations.

Bike New York