Case Study: Referral Rock achieves scalable, trackable referral marketing with HelpDocs

Referral Rock - Customer Case Study

Referral Rock, a SaaS referral marketing platform, needed to turn word-of-mouth into a trackable, scalable marketing channel and to embed referral asks seamlessly into existing touchpoints (email, product, website) without losing a people-first customer experience. To support that consultative approach and ensure fast, consistent answers to prospects and customers, Referral Rock implemented HelpDocs as their documentation and support solution.

HelpDocs delivered a searchable knowledge base and reliable, quick support that kept demo requests from being ignored and enabled Referral Rock’s team to stay consultative at scale. By using HelpDocs, Referral Rock improved response times, increased demo follow-through, and strengthened overall customer experience—helping accelerate sales conversations, support self-service, and bolster retention.

Referral Rock

Mica Longanecker

Head of Sales