Case Study: A Good Company achieves climate-positive, sustainable e‑commerce impact with HelpDocs

A Good Company - Customer Case Study

A Good Company is a climate‑positive e‑commerce brand building sustainable everyday products (notably stone paper notebooks) and driving transparency across its supply chain. Faced with educating curious customers about novel materials, sourcing and impact while keeping support lean and mission‑focused, A Good Company turned to HelpDocs and its knowledge‑base/help‑center tools to automate common customer questions and scale transparent product information.

HelpDocs built a searchable help center and FAQ system so customers can self‑serve detailed information about materials, supply chain and sustainability claims, cutting repetitive support work and letting the team focus on product innovation and advocacy. With clearer customer-facing content and fewer manual replies, A Good Company has continued to grow its impact—selling roughly 20,000 notebooks to date (about 5,000 trees saved, equivalent to fresh air for ~10,000 people) while using HelpDocs to streamline support and amplify their transparency efforts.

A Good Company

Anders Ankarlid

Chief Executive Officer