Case Study: SE Ranking achieves a 40% improvement in customer support with HelpCrunch

How SE Ranking Increased Their Customer Support Productivity by 40%

SE Ranking, an all‑in‑one SEO SaaS used by over 200,000 customers, faced growing pains in customer support: its team handled roughly 1,000 unique customers and 1,500 chats monthly while juggling multiple disconnected tools (Zendesk, Kayako, SendPulse and custom systems) and rising costs after a costly Intercom trial. To consolidate platforms and cut expenses, SE Ranking turned to HelpCrunch’s customer communication platform (live chat, help desk, in‑app messages and email automation).

HelpCrunch unified chats, tickets, in‑app notifications and email campaigns into one dashboard, added mobile apps and iOS chat in the client app, and centralized user data for faster, personalized support. As a result—per SE Ranking—customer support performance improved by 40%, captured leads rose 36%, first‑chat-to‑subscription conversions within two days grew 30%, unsubscribe rates fell 25%, large mailings (90K+) were sent in ~20 minutes, and the company saves over $65K annually thanks to HelpCrunch.

SE Ranking

Valery Kurilov

Chief Executive Officer