Case Study: Austin Beerworks boosts brand recognition and viral growth with Helms Workshop

Austin Beerworks grew 400% in 18 months with Helms Workshop

Austin Beerworks, a fledgling regional brewery, faced the challenge of standing out in a crowded craft beer marketplace and communicating its local, remarkable quality to consumers. They partnered with the branding agency Helms Workshop to develop a comprehensive brand strategy and identity.

Helms Workshop created a distinct brand by bucking industry clichés, which led to immediate and sustained growth. The agency later clarified confusion around a key product by rebranding it as an "Anytime Ale" and creating a viral 99-Pack multipack. This campaign generated massive international media attention and helped Austin Beerworks surpass its five-year growth goal in just 18 months, achieving 400% growth and becoming one of the nation's fastest-growing breweries.

Austin Beerworks