Case Study: Google elevates Google Marketing Live 2026 with Hello. design

Google drives peak engagement at GML Tel Aviv 2026 with Hello.

Hello., a design studio, partnered with Google to elevate their Google Marketing Live 2026 event in Tel Aviv. The core challenge was to flawlessly adhere to Google's strict global brand guidelines while creating a bespoke and engaging experience that felt relevant to top-tier Israeli tech executives. This had to be achieved within the unique architectural context of the Tel Aviv Museum of Art, ensuring the branding integrated with the venue's modern, brutalist design rather than overpowering it.

The solution involved a comprehensive spatial and experiential design system executed across digital teasers, environmental design, and post-event assets. Hello. translated the global visual language into the physical space, creating an intuitive flow and harmonious branding that respected the museum's architecture. The execution earned glowing reviews from Google's global and local teams, successfully driving peak engagement among Israel’s top tech leaders and immediate interest in implementing Google's newly launched AI tools.

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