Case Study: Uber Eats drives 205,000+ additional orders for small Australian restaurants with Hello Social

Uber drives 205,000 additional orders with Hello Social

The customer, Uber Eats, faced the challenge of needing to support local restaurants and engage customers during COVID-19 lockdowns, a time when communities were more important than ever but people were forced to stay home. The vendor, Hello Social, was engaged to help navigate this difficult period to ensure both restaurant partners and users of the service could win.

Hello Social implemented a digital food festival solution that partnered with 45 restaurants. This involved creating a content-led, social media-housed festival concept that focused on unique local stories to unpack food culture and ignite local debates. The strategy successfully drove over 205,000 additional orders into small Australian restaurants, providing crucial support for their recovery.

Uber