Case Study: Therabody boosts brand awareness in Australia with Hello Social

Therabody launches a 60-second brand campaign with Hello Social

The customer, Therabody, is a global tech and wellness technology pioneer. Its challenge was that its exhausted ecommerce performance engine needed a boost in brand awareness following its launch into the Australian market. The vendor Hello Social was engaged to address this.

Hello Social developed a research-based brand platform and produced a TVC campaign titled "The World Won't Wait." The solution included producing 60, 30, and 15-second spots and executing a broadcast and BVOD media buy across major Australian networks. This strategy successfully gave Therabody its first major brand awareness amplification in Australia.

Therabody