Case Study: Australian Red Cross boosts donations and national awareness with Hello Social

Australian Red Cross drives 60,000kg of donations with Hello Social

The Australian Red Cross engaged Hello Social to help its Uber X Red Cross Clothing Drive become the most talked-about charity event in Australia and New Zealand. The challenge was to significantly increase donations to 60,000kg and generate 40 articles to amplify national awareness and encourage contributions.

Hello Social executed an integrated, social-first campaign across both countries, utilizing hero talent like Sam Kerr and a crew of influencers. The solution included social PR stunts, content production, and performance marketing. This approach successfully drove memorability and engagement, exceeding awareness goals and educating audiences on how to donate.

Australian Red Cross