Case Study: Pharmapets boosts cross-sell conversion and average order value with Hello Retail

PharmaPets lifts cart cross-sell conversion to 72% with Hello Retail

Pharmapets, a Belgian online pet-health and pharmacy retailer, faced the challenge of maintaining relevance across a customer's entire relationship with their pet. Their previous static setup could not personalize search results, promotions, or product recommendations across their large, multilingual catalog. They partnered with vendor Hello Retail to implement personalized Search, Retail Media, and Recommendations to address this.

The solution from Hello Retail included an intent-driven search, retail media banners triggered by search terms, and a cross-sell recommendation at the cart moment of highest intent. This implementation resulted in a 72% conversion rate on the cart cross-sell recommendation and lifted the average order value by 17%.

PharmaPets