Case Study: Optiphar Apotheek boosts search relevance and product discovery with Hello Retail

Optiphar Apotheek boosts in-cart conversions to 24% with Hello Retail

Optiphar Apotheek, an online pharmacy, faced a challenge with its search function as customers struggled to find specific items within its extensive catalog of over 30,000 products, leading to frequent support requests. To address this, they partnered with vendor Hello Retail to implement a smart search engine and AI-powered recommendation service.

Hello Retail's solution provided a highly accurate search experience with features like spelling checks and AI-synonyms, alongside personalized recommendations on category pages, product pages, and in the cart. This resulted in significant measurable impacts, including conversion rates of 11% for category page recommendations, 8.8% for AI-powered product alternatives, and 24% for in-cart recommendations, while also reducing customer support requests.

Optiphar Apotheek