Case Study: Life Extension Europe boosts reorder email engagement with Hello Retail’s Replenishment Agent

Life Extension Europe reaches ~50% open rates with Hello Retail Replenishment Agent

Life Extension Europe, a European seller of premium supplements and vitamins, faced a challenge with its generic reorder reminder emails. The standard time-delay approach reached most customers at the wrong moment, failed to account for different product usage cycles, and caused repeat buyers to see the same email repeatedly. To solve this, they implemented the Replenishment Agent from Hello Retail.

Hello Retail's solution used AI to time each reminder to the individual product's refill cycle and the customer's own purchasing pattern, working even for first-time buyers. This resulted in dramatically improved engagement, with email open rates of around 50% and click rates of 6% in the first two months. The solution also generated recurring revenue with near-zero operational upkeep for the Life Extension Europe team.

Life Extension Europe