Case Study: Legeakademiet boosts search engagement with Hello Retail AI-Synonyms

Legeakademiet lifts search engagement with Hello Retail’s AI-Synonyms and 7.9% direct conversion

Legeakademiet, a popular Danish online toy shop, faced the challenge of high bounce rates and shop abandonment caused by zero-result search pages. To enhance customer engagement and improve the search experience, they partnered with vendor Hello Retail to implement its AI-Synonyms service before its official launch.

The Hello Retail solution used artificial intelligence to automatically provide shoppers with up to five alternative product suggestions for search queries that would otherwise yield no results. This eliminated dead-end searches and kept customers engaged. The implementation was highly successful, achieving a 7.9% direct conversion rate and a 22.7% indirect conversion rate, demonstrating a significant positive impact during a busy period with hundreds of thousands of site searches.

Legeakademiet