Case Study: Decoprof boosts average order value by 25% with Hello Retail

Decoprof lifts average order value by 25% with Hello Retail

Decoprof, a Dutch online retailer specializing in paint and decorating supplies, faced a challenge with their Lightspeed platform's limited search function. Customers struggled to find products, brand pages, and custom color mixing services, making the complex webshop difficult to navigate. To address this, they implemented Hello Retail's Search, Recommendations, and Retail Media products.

The solution from Hello Retail transformed the search experience to include the full catalog and introduced personalized product recommendations throughout the customer journey, including on the 404 page. This strategy resulted in a 25% increase in average order value among users of recommendations and a 480% higher conversion rate for that group. Hello Retail's search also achieved a 30% higher click-through rate.

Decoprof