Case Study: BOBO Home boosts revenue per visitor 17% with Hello Retail Pages

BOBO Home lifts revenue per visitor 17.39% with Hello Retail

BOBO Home, a Danish online furniture and home décor retailer, faced the challenge of surfacing the same bestseller list to shoppers across all of its Scandinavian markets. Their previous solution was market-blind and required manual maintenance to keep category pages relevant. They partnered with Hello Retail to implement a more personalized approach using their Pages product.

Hello Retail's Pages solution created dynamic category pages that automatically tailored product sorting for each visitor based on their market, browsing behavior, and business priorities like new arrivals or high-margin items. This eliminated the need for manual updates. In an A/B test, Hello Retail's solution increased revenue per visitor by 17.39% and also contributed to a faster website and reduced bounce rate.

BOBO Home