Case Study: Biobottega boosts online sales with Hello Retail Search and Recommendations

Biobottega boosts order value by 17% with Hello Retail Search and Recommendations

Biobottega, an Italian organic and natural products retailer, faced a significant product discovery challenge due to its vast catalog of over 7,000 SKUs. Customers, especially those placing large grocery orders, struggled to find items, and the site's search function was ineffective, creating friction and risking lost sales. To address this, Biobottega partnered with vendor Hello Retail to implement its Search and Recommendations service.

Hello Retail provided a tailored solution that included a faster, more accurate search function and personalized product recommendations. This strategic partnership and hands-on support led to impressive results, including a 19% conversion rate for cart page recommendations and a 17% uplift in order value from search. Hello Retail enabled Biobottega to transform its extensive catalog into an easy and engaging shopping experience.

Biobottega