Case Study: Witness Change raises mental health awareness with Hello Monday's immersive digital storytelling experience

Witness Change launches In My World across 4 countries with Hello Monday

Hello Monday partnered with Witness Change, a non-profit organization working to end human rights abuses through visual storytelling. The challenge was to create a powerful digital experience for the "In My World" campaign, which showcases the poignant stories of people surviving oppression and mental health challenges. The goal was to humanize these stories and immerse users to increase awareness and decrease stigma.

The solution implemented by Hello Monday was a website concept titled "A New Perspective," which used innovative visual treatments like blur effects and a unique "blink" transition between pages to mimic looking through a set of eyes. This approach brought the stunning photography and serious content into sharp focus for the user. The project was a critical success, earning Hello Monday and Witness Change awards including an Awwwards Site of the Month and a Silver Creative Circle award for User Experience Design.

Witness Change