Case Study: Søstrene Grene achieves a successful digital retail launch with Hello Monday

Søstrene Grene launches e-commerce with Hello Monday, driving a new order every 7 seconds

Hello Monday partnered with Søstrene Grene, a Danish-founded worldwide retailer with over 140 stores, to design and launch their first e-commerce website. The challenge was to digitally translate Søstrene Grene's unique and cozy in-store experience, built on core values like 'hygge' and 'joy', into an online platform that would be equally welcoming and inspiring for customers.

The solution developed by Hello Monday was a flexible modular design and color system that created a feeling of joyful discoveries, mirroring the ever-changing product range of the physical stores. This approach successfully captured the brand's unique aesthetic and values. The launch of the e-commerce site was an immediate success; on its first day, there was a new order every seven seconds, and the high demand even required them to temporarily hold back on online advertising to manage server capacity.

Søstrene Grene