Case Study: Residente amplifies diversity and connectivity with Hello Monday's branding

Residente wins 2018 Grammy for Best Latin Rock Album with Hello Monday

Hello Monday was engaged by Residente, a renowned Puerto Rican musician and Latin Grammy award winner, to develop a new branding identity. The challenge was to create a visual system that reflected the artist's core message of global connectivity and human diversity for his upcoming crossover album.

The solution implemented by Hello Monday was a comprehensive visual identity inspired by the universal phonetic alphabet and deconstructed world flags. This included a custom logo, a unique icon system, illustrations, and marketing collateral. The resulting branding, which culminated in the album's Grammy-winning cover art, successfully reimagined Residente's artistic identity. Hello Monday delivered a flexible system designed to evolve with the artist over time.

Residente