Case Study: National Geographic creates an immersive bear’s-eye Yellowstone storytelling experience with Hello Monday

National Geographic wins 4 major awards with Hello Monday

National Geographic partnered with the creative studio Hello Monday to create an immersive digital experience that would showcase unprecedented point-of-view footage captured by bears in Yellowstone National Park. Their challenge was to translate this unique footage and research into an engaging online narrative that reflected their journalistic standards and catered to a growing mobile readership.

Hello Monday designed and developed a mobile-first, single-scrolling website with an editorial feel, featuring hand-drawn illustrations, interactive maps, and audio analysis. The solution provided an organic, journal-like experience that chronicled the distinct journeys of four bears. The project was a major success for Hello Monday and National Geographic, earning widespread critical acclaim including a Webby Award, a Gold One Show award, and the Awwwards Site of the Month.

National Geographic