Case Study: Bang & Olufsen creates a unique, shareable avatar experience with Hello Monday

Bang & Olufsen creates 12 mood-based avatars with Hello Monday

Bang & Olufsen approached Hello Monday with the challenge of creating a social-first brand awareness campaign. The goal was to develop a captivating, sensory musical experience that extended beyond their products, specifically a web app that could generate a unique, shareable 3D avatar for every user, whether they used Spotify or not.

Hello Monday built the "See Yourself in Sound" web app using Svelte and the lightweight WebGL framework OGL to ensure high performance. They created a mood matrix to generate infinite avatar possibilities by combining custom 3D assets, motion-captured dances, and unique soundtracks. The solution included a custom browser-based video renderer for easy sharing. Hello Monday successfully delivered a distinctive and scalable experience that allowed users to see their musical personality visualized as a one-of-a-kind digital character.

Bang & Olufsen