Case Study: Qualiphar strengthens pharmacist relationships and drives growth with Hello Customer

Qualiphar strengthens pharmacist relationships with Hello Customer and 50% survey response rate

Qualiphar, an independent Belgian pharmaceutical company, faced the challenge of implementing a new growth strategy without damaging the vital relationships between its sales reps and the 3,000 pharmacists it serves. They needed to closely monitor customer sentiment during this change to prevent churn and make customer-centricity a priority across all departments. To achieve this, they implemented the Hello Customer feedback platform.

Using Hello Customer, Qualiphar integrated real-time feedback into its operations. The solution enabled sales reps and managers to directly address feedback, strengthening their one-on-one relationships. It also provided company-wide insight reports that fostered customer-centric decision-making in every department. Hello Customer helped Qualiphar improve communication, grow its market share in key submarkets, and achieve a 30% promoter rate among its surveyed pharmacists.

Qualiphar