Case Study: Gordon College strengthens alumni engagement with Heller Consulting’s Salesforce advancement CRM

Gordon College saves hours of manual data entry with Heller Consulting

Gordon College, a top Christian liberal arts college, was struggling to maintain long-term relationships with alumni after graduation and needed to expand its fundraising capabilities. Their challenge was finding a new advancement CRM that could effectively integrate with their student information system. They engaged Heller Consulting to address this need.

Heller Consulting implemented a customized Salesforce advancement package for Gordon College. The solution eliminated manual data entry and spreadsheets, saving staff hours, and provided mobile access to constituent data. As a result, Gordon College gained deep insights into its alumni, enabling tailored communication and fundraising programs. Heller Consulting also provided the college with the foundational knowledge to manage, maintain, and future-proof their new system.

Gordon College