Case Study: Neuro becomes a nine-figure omnichannel brand with Helium 10

Neuro grows into a nine-figure brand with Helium 10 after 8 years

Neuro, a supplements brand, faced the challenge of hitting a growth plateau on Amazon, where climbing ad costs and increased competition threatened their business. To move from being just another seller to a category owner, they partnered with the vendor Helium 10 to gain deeper data insights into their brand performance and customer behavior.

Using Helium 10's solutions like Keyword Research and Keyword Tracker, Neuro shifted its strategy to treat Amazon as a destination for customers acquired elsewhere. This data-driven approach, combined with a new focus on brand-building via TikTok, led to Neuro becoming a nine-figure company. The vendor Helium 10 provided the critical data that showed their branded search volume on Amazon eventually surpassed the generic term "gum" itself.

Neuro