Case Study: Nature’s Pure Edge achieves lower ad spend and improved ACoS with Helium 10 Ads

Nature’s Pure Edge cuts ad spend 21% with Helium 10

Nature’s Pure Edge, a pet products company, faced challenges with its Amazon advertising spend spiraling out of control. The small team, which was also managing expansion to other platforms, lacked the time and resources to effectively manage their campaigns for growth. They sought help from Helium 10 to gain control and improve their advertising performance.

By adopting Helium 10 Ads and working with a dedicated customer success manager, the company received strategic guidance on campaign organization and keyword optimization. This partnership with Helium 10 led to a 21% decrease in ad spend, a 30% reduction in ACoS, and a 20% improvement in TACoS, resulting in significantly higher net profits and improved internal expertise.

Nature’s Pure Edge