Case Study: Kaffe grows into an eight-figure omnichannel brand with Helium 10

Kaffe grows to an eight-figure brand with Helium 10

Kaffe, a coffee accessories and appliances brand founded by Robert Gomez, faced the challenge of scaling its business while its founder was still employed full-time. The small team needed competitive intelligence tools typically available only to larger operations to guide their expansion on Amazon and into physical retail without increasing headcount. They turned to the vendor Helium 10 for a suite of e-commerce solutions to meet this need.

By implementing Helium 10, Kaffe embedded tools like keyword research, rank tracking, market analytics, and the Chrome extension into its daily workflow. This provided critical insights, such as discovering Spanish-language search terms, and automated previously manual processes. The results were significant: Helium 10 saved the team time equivalent to two full-time employees, helped the business avoid a double-digit revenue gap, and powered its growth from a six-figure to an eight-figure omnichannel brand with a major presence in Walmart stores.

Kaffe