Case Study: Hemlock Park Doubles Sales and Saves 15+ Hours a Week with Helium 10 Ads

Hemlock Park doubles sales and saves 15+ hours a week with Helium 10

Hemlock Park, a premium candle and aromatherapy brand, faced a significant challenge with the inefficiency of its Amazon PPC campaigns. Their small in-house team was spending over 15 hours every week on manual bid adjustments, which was costly and unsustainable. With Amazon representing 60% of their sales, they needed a scalable solution to optimize their advertising spend and maintain profitability without hiring a full-time employee. They tested other PPC software without success before turning to Helium 10.

To address this, Hemlock Park implemented Helium 10 Ads, an AI-powered automated PPC tool. The solution allowed them to automate keyword targeting and bid adjustments with just a few clicks. Leveraging Helium 10's new campaign scheduling feature, they could pause ads during slower periods to improve efficiency. As a result, Hemlock Park nearly doubled its overall sales while maintaining a steady advertising cost of sales (ACoS), even with increased spend. Most notably, Helium 10 saved them over 15 hours a week, reducing their campaign management time to just one hour.

Hemlock Park