Case Study: Touro University California strengthens campus branding and program marketing with Heiser Design

A Heiser Design Case Study

Preview of the Touro University California Case Study

Touro University California streamlines 3+ program brands with Heiser Design

Touro University California, a graduate and professional educational institution, worked with Heiser Design to enhance its branding and marketing materials. The university needed a cohesive visual identity system that could be efficiently applied across its various programs and outreach initiatives.

Heiser Design implemented a comprehensive solution that included establishing a unique secondary color palette for each program and developing an efficient brochure template. The vendor also produced a wide array of materials including campus banners, specialty invitations, new program logos, digital and print advertisements, and email campaigns. This work by Heiser Design provided the university with branding consistency and significant economies in its ongoing marketing efforts.


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