Case Study: Horton Automatics drives specification and lead generation with Heinzeroth Marketing Group

Horton Automatics boosts specifier engagement with Heinzeroth Marketing Group

Heinzeroth Marketing Group developed a comprehensive case study program for their customer, Horton Automatics, a manufacturer of automatic doors. The challenge was to engage busy architects without using a hard-sell approach, breaking through their default product preferences.

The solution involved creating professional sales literature and digital campaigns that turned Horton's successful installations into engaging stories. These project spotlights became some of the most effective tools for their sales team, serving as powerful assets to demonstrate real-world performance and secure future project specifications. Heinzeroth Marketing Group successfully provided the strategies to sell on the specifier's terms.

Horton Automatics