Case Study: WhatCounts boosts lead quality and revenue with Heinz Marketing

WhatCounts boosts lead gen 50-60% with Heinz Marketing

WhatCounts, an email services provider, sought to improve the quality and volume of leads within its core publishing, travel, and retail segments. To address this challenge, they engaged the services of Heinz Marketing for assistance with their lead generation efforts.

Heinz Marketing implemented a targeted, multi-channel solution that utilized white papers, webinars, partnerships, and paid search to generate new prospects. They also created a Salesforce system to manage the inbound leads and a process to nurture them. This approach from Heinz Marketing boosted total lead generation by 50-60% and, most importantly, significantly increased lead quality and conversion rates, leading to higher revenue for WhatCounts.

WhatCounts