Case Study: Vera Whole Health strengthens ABM and pipeline success with Heinz Marketing

Vera Whole Health boosts ABM-driven opportunity revenue with Heinz Marketing

Vera Whole Health, a company leading the shift to value-based care, faced the challenge of engaging complex buying committees in the crowded healthcare industry. To support their move to an account-based model, they partnered with vendor Heinz Marketing for a strategic, consultative approach rather than just lead generation.

Heinz Marketing developed a full-funnel Account-Based Marketing program for Vera Whole Health, which included defining their ideal customer profile and creating a multi-channel strategy. As a result, ABM campaigns became the primary source of marketing-generated opportunity revenue, inbound leads converted better, and collaboration between sales and marketing significantly improved.

Vera Whole Health