Case Study: Mperativ achieves a 300% increase in meetings with Heinz Marketing

Mperativ drives 300% more meetings with Heinz Marketing

Mperativ, an AI-driven revenue marketing data science platform, faced challenges scaling its pipeline growth due to a lean team and a lack of formalized go-to-market infrastructure. They partnered with Heinz Marketing for strategic guidance and hands-on execution to accelerate top-of-funnel opportunities and build a scalable foundation.

Heinz Marketing implemented a dual approach, launching immediate paid search and LinkedIn campaigns while building lasting infrastructure. This included refining Mperativ's Ideal Customer Profile, developing a repeatable ABM framework, and co-hosting high-performing webinars. The results for Mperativ were a 300% increase in meetings held and a 28% conversion rate of those meetings into qualified pipeline opportunities.

Mperativ