Case Study: Influitive achieves scalable ABX growth with Heinz Marketing

Influitive launches a repeatable ABX motion with Heinz Marketing

Influitive, a provider of an engagement platform for brand advocacy, sought to layer an account-based experience (ABX) approach onto its successful inbound marketing engine. To accelerate and de-risk this transition, they engaged the vendor Heinz Marketing for strategic guidance and tactical support.

Heinz Marketing developed foundational processes and launched an omni-channel ABM campaign for Influitive. This involved aligning sales and marketing on target accounts and buying committees, followed by a pilot campaign to increase engagement and pipeline creation. The vendor provided hands-on execution, resolved technical issues, and delivered an ABX rollout playbook, allowing Influitive's internal team to operate more efficiently and work on other critical tasks.

Influitive