Case Study: Client breaks into the MSP market with Heinz Marketing's rapid testing approach

Client turns a cold 30K list into 50%+ signed deals with Heinz Marketing

The client, a company looking to penetrate the MSP market, faced the challenge of launching a go-to-market strategy with a cold list of 30,000 contacts, no prior engagement, no foundational strategy, and a limited budget of $5,000. Heinz Marketing was engaged to help establish this new market presence and generate high-engagement demand quickly.

Heinz Marketing implemented a rapid-testing approach, starting with LinkedIn video ads to identify the most effective messaging. They discovered that competitive messaging significantly outperformed other themes. Using these insights, they built targeted email nurture tracks that drove engagement well above industry benchmarks, achieving a 24% open rate and a 4.5% CTR. This strategy ultimately converted leads into signed deals at a rate of over 50% for those who filled out a form, successfully penetrating the new market for the client.

Client