Case Study: Transwestern creates a standout Tempe apartment brand with Heinrich Marketing

Transwestern creates Mira with Heinrich in 8-hour Tempe immersion

Transwestern, a commercial real estate developer, faced the challenge of making their second apartment complex in Tempe's Novus Place corridor stand out with a unique and memorable brand, rather than just another generic building name. They engaged the vendor Heinrich for a comprehensive branding solution, which included research, strategy, naming, and full visual and verbal identity development.

Heinrich conducted an immersive on-site research trip to Tempe to build a strategy centered on creating a desert haven of comfort and belonging. The resulting brand, named Mira, featured a full identity system with a warm color palette and a website tailored to a student audience. The successful outcome led to Heinrich winning an award for their work, and, most importantly, it secured repeat business from the satisfied client, Transwestern.

Transwestern