Case Study: Trammell Crow Company launches Elevon and drives strong pre-leasing with Heinrich branding

Trammell Crow Company’s Elevon exceeds pre-leasing expectations with Heinrich

Trammell Crow Company, a commercial real estate developer, needed to rebrand a new apartment property in Denver's Central Park neighborhood to shift its perception from a quiet family area to a vibrant hub for a wider audience. They engaged the vendor Heinrich for a comprehensive branding solution, including brand strategy, naming, and visual and verbal identities, to tell this new story and compete with Denver's saturated downtown apartment scene.

Heinrich developed the Elevon brand by focusing on a strategic narrative of "a life in motion," which was inspired by the area's aeronautic history. The solution included extensive research, a new name, and a complete visual identity designed to appeal to a culturally vivacious resident. As a result, the client was highly pleased with the work, and Heinrich's efforts contributed to the property's pre-leasing activity exceeding expectations.

Trammell Crow Company