Case Study: Mile High Flea Market boosts community engagement with Heinrich's integrated video campaign

Mile High Flea Market boosts buyers, repeat buyers, and sellers with Heinrich’s integrated video campaign

Mile High Flea Market, a long-standing open-air market in Denver, was struggling to maintain its customer base and attract new buyers and sellers. They engaged the vendor Heinrich to develop a new integrated video and digital marketing campaign to address this challenge.

Heinrich developed and produced two distinct video concepts: "The Song of the Sale," which revitalized a classic jingle with live performances, and "Colorado’s Largest Garage Sale," which documented a real garage sale's move to the flea market. The campaign included broadcast TV spots, digital ads, and bilingual content. As a result, Heinrich's work helped the Mile High Flea Market strengthen its community staple status, successfully maintain its customer base, and continue to grow.

Mile High Flea Market