Case Study: Kroger achieves creative, high-performing 15-second retail video campaigns with Heinrich

Kroger boosts gift card campaigns with Heinrich’s 400+ snackable 15-second videos

Kroger, a national grocer, needed a fast and effective way to boost gift card sales during its periodic 4X Fuel Points promotions. The challenge was to quickly communicate to its rewards members that these promotions were the ideal time to purchase gift cards to earn more fuel points. The vendor Heinrich was engaged to address this need.

Heinrich concepted and produced over 400 short, 15-second videos featuring creative holiday themes and animations. This solution involved scriptwriting, art direction, and video production, with numerous versions created for Kroger's various banner brands. The results were highly successful, with Heinrich's snackable videos capturing audience attention quickly and driving engagement. The client, Kroger, reported that Heinrich's work consistently delivered high click rates and was both effective and fun.

Kroger