Case Study: Ilumed achieves stronger provider growth and patient engagement with Heinrich Marketing

Ilumed boosts beneficiary growth 146% with Heinrich

ilumed, a healthcare organization, faced the challenge of introducing the new and complex ACO REACH Medicare model to both providers and patients. They partnered with the vendor Heinrich to craft a joint B2B and B2C marketing strategy designed to simplify this complexity and connect on a human level.

Heinrich developed a new website and content strategy to educate and engage both audiences. This included SEO-optimized copy and a library of ghostwritten thought-leadership articles that positioned ilumed as an expert. The solution successfully attracted qualified providers, resulting in a 27% form-fill conversion rate and a 146% year-over-year increase in beneficiary growth for ilumed.

Ilumed