Case Study: Humana boosts agent engagement and sales support with Heinrich’s Ascend Virtual Conference

Humana boosts virtual event attendance 68% with Heinrich

Heinrich worked with Humana to address the challenge of empowering the company's independent sales agents. Humana relies on these agents for the majority of its sales, but agents sought more support to generate leads and close sales, particularly through stronger local community relationships.

The solution was the Ascend Virtual Conference, a two-day virtual event created by Heinrich. It featured curated educational content from top performers, a keynote from Amelia Rose Earhart, and an engaging agent challenge. Heinrich's program resulted in the highest registrations for any Humana virtual event, a 68% attendance increase, and 97% of agents feeling more prepared to build local relationships.

Humana