Case Study: New Concept drives more organic enquiries and quality leads with Heighton Agency

New Concept drives 400% more organic enquiries with Heighton Agency

Heighton Agency partnered with New Concept, an eco-focused commercial cleaning company, to revitalize its brand and sales materials. The challenge was to help New Concept stand out in a competitive tender market by balancing its 30-year heritage with a modern, environmentally conscious edge.

The solution from Heighton Agency was a comprehensive design system that unified every customer touchpoint, from printed tender packs to the digital presence. This included a brand refresh and website design. The results were a 400% rise in organic enquiries and a 250% increase in quality leads for the customer.

New Concept