Case Study: Expo World Travel achieves lasting sales impact with Heighton Agency's corporate brochure and brand identity

Expo World Travel’s brochure still drives sales 12 years on with Heighton Agency

Expo World Travel, a startup specializing in coordinated travel services for global exhibitions and conferences, approached the Heighton Agency with the challenge of creating a compelling brand identity and a flagship brochure. The goal was to position their new company as a serious, service-led player to win major international clients.

The Heighton Agency developed a strategic brand identity and a bespoke modular brochure design featuring a custom die-cut slipcase and service-specific inserts. This solution clearly articulated Expo's end-to-end offering and proved to be a highly effective sales tool. The brochure helped Expo World Travel land clients including Amazon and Aegon, and the versatile design remains in active use 12 years later, providing a significant long-term return on investment.

Expo World Travel